Achieving organisational goals for the vet industry at large can be challenging as your marketing budget is limited and has to go a long way.
To do so, consider the following:
💻 Learn the ins and outs of how ads work on all the platforms you are using
💻 Create detailed scheduling for campaigns but be flexible in case opportunities will show up
💻 Don’t spread your budget too thin, less (ads) is more (strong leads)!
💻 Invest in high-quality creatives for your ads and posts as they will truly make a difference
Capturing leads and getting solid ROI from your digital marketing investments takes time and takes a lot of trial and error to fine-tune audiences, budgets and campaigns.