Online business, Digital Marketing, right?
Right! But Digital Marketing strategies can and should be included in all business models, veterinary practices included!
According to Hootsuite and We Are Social Digital 2021 Global Overview Report, 59.5% of the world’s population uses the internet. Can you imagine how many people will search online for the best place to take their pet?
Digital Marketing can help these and other users – whether they are already clients or not – easily come across your practice and services, through the development of a carefully planned strategy that meets your business’ needs and goals.
Which leads us right into the subject of today’s blog post!
Advantages of Digital Marketing for your veterinary practice:
👉 It allows you to promote your services – with lockdown restrictions still in place and the veterinary-led team having reduced contact with clients, the best way to promote your services is online.
👉 It allows you to keep your audience informed – did you know that you can often get better results with informative content than with more aggressive ads? If you think about it, it’s simple to understand why: people would rather read something that increases their knowledge than a sales pitch. Consider this: instead of showing your audience that food X, Y and Z are available at your practice, why not share with them the benefits of a balanced diet and the importance of preventing obesity in pets?
👉 It allows you to educate your clients, adding value to your business – by offering reliable information to your clients, you’re providing them with relevant information about pet care. This will make them trust your brand and business and turn to you when their pets need assistance.
👉 It allows you to boost the performance of your promotional campaigns – today, Social Media is the best tool to let your clients know about what’s going on at the practice. If you’re running promotional campaigns, such as vaccination amnesties, pet health clubs and others, there’s no better place to advertise these than online.
Investing in a high-quality Digital Marketing strategy will also allow you to improve your branding and build a strong, trusting relationship with your community which generates client loyalty.
We can help you make your Social Media pages the go-to place when it comes to pet health queries, and your practice the first that pops into your clients’ mind when they need veterinary assistance for their pets.